Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to FeatureLink in all segments.
FeatureLink has better usage coverage in more websites categories. Including Autos & Vehicles, Automotive News, Shopping, Arts & Entertainment and 22 other categories.
Adwit is leading in Software, Computer & Electronics, Social Sciences and Science.
FeatureLink is leading in most countries, including United States, United Kingdom, Netherlands, Canada and 12 other countries.
Adwit is leading in India, France, Brazil, Poland and 5 other countries.