Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to freeXmedia in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 26 other categories.
freeXmedia is leading in Sports, Autos & Vehicles, Video Games, Games and 17 other categories.
Adwit is leading in most countries, including United States, France, Brazil, Canada and 5 other countries.
freeXmedia is leading in Germany, Romania, Belgium, Austria and 2 other countries.