Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to GestionPub in all segments.
GestionPub has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, Games, People & Society and 25 other categories.
Adwit is leading in Shopping, Business & Industry, Food & Grocery Retailers, Clothing and 2 other categories.
GestionPub is leading in most countries, including France, Morocco, Algeria, Germany and 7 other countries.
Adwit is leading in Brazil, United States, China, Greece and 5 other countries.