Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to GlobalTakeoff in all segments.
GlobalTakeoff has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Movies, TV & Video and 30 other categories.
Adwit is leading in Business & Industry, Travel, Food & Drink, Shopping and 19 other categories.
GlobalTakeoff is leading in most countries, including India, Sri Lanka, Ukraine, Portugal and 4 other countries.
Adwit is leading in France, Bulgaria, Algeria, Japan and 2 other countries.