Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Harren Media in all segments.
Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, TV & Video, Movies and 42 other categories.
Adwit is leading in Food & Drink, Travel, Gambling, Health and 22 other categories.
Harren Media is leading in most countries, including Brazil, Spain, Mexico, Argentina and 21 other countries.
Adwit is leading in France, Australia, Mozambique, Panama and one other country.