In terms of market share, Adwit is clearly lagging behind, losing to Harren Media in all segments.
Harren Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Internet & Telecom and 17 other categories.
Adwit is leading in Business & Industry, Food & Drink, Social Sciences, Science and 5 other categories.
Harren Media is leading in most countries, including Brazil, Mexico, Argentina, Japan and 18 other countries.
Adwit is leading in France, United Kingdom, Russia, Poland and 3 other countries.