Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Hexagram in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Food & Drink and 8 other categories.
Hexagram is leading in Arts & Entertainment, Humor, People & Society, Shopping and 2 other categories.
Adwit is leading in most countries, including France, India, Cameroon, Guatemala and 8 other countries.
Hexagram is leading in United States, Egypt, South Africa, Mexico and one other country.