Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Hexagram in all segments.
Adwit has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Shopping, Food & Drink and 10 other categories.
Hexagram is leading in Arts & Entertainment, Adult, Humor and People & Society.
Adwit is leading in most countries, including Brazil, India, France, Saudi Arabia and 5 other countries.
Hexagram is leading in United States, Poland and Switzerland.