Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Hexagram in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 42 other categories.
Hexagram is leading in Humor, Newspapers, Universities & Colleges, Autos & Vehicles and 3 other categories.
Adwit is leading in most countries, including France, China, Colombia, Czech Republic and 8 other countries.
Hexagram is leading in United States, Brazil and Germany.