Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Hype Exchange in all segments.
Adwit has better usage coverage in more websites categories. Including Food & Drink, Software, Cooking & Recipes, Food & Grocery Retailers and 8 other categories.
Hype Exchange is leading in Arts & Entertainment and Movies.
Adwit is leading in most countries, including Saudi Arabia, Nicaragua, Belgium, Brazil and 4 other countries.
Hype Exchange is leading in United States, Portugal and Italy.