Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 136 other categories.

2 Adwit is leading in Winter Sports, Poker, Beverages, Baseball and one other category.


1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 70 other countries.

2 Adwit is leading in New Caledonia and Congo Republic.