Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to InfluAds in all segments.
InfluAds has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Computer & Electronics, People & Society and 18 other categories.
Adwit is leading in Food & Drink, Real Estate, Cooking & Recipes, Food & Grocery Retailers and 3 other categories.
InfluAds is leading in most countries, including United States, Spain, United Kingdom, Poland and 9 other countries.
Adwit is leading in France, Cameroon, Guatemala, South Korea and 2 other countries.