Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to InfluAds in all segments.
InfluAds has better usage coverage in more websites categories. Including Internet & Telecom, Business & Industry, Computer & Electronics, People & Society and 15 other categories.
Adwit is leading in Food & Drink, Cooking & Recipes, Food & Grocery Retailers, Health and 4 other categories.
InfluAds is leading in most countries, including United States, Spain, India, Russia and 12 other countries.
Adwit is leading in Brazil, France, China, Greece and 4 other countries.