Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to InfluAds in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Shopping and 34 other categories.
InfluAds is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 22 other categories.
Adwit is leading in most countries, including France, Brazil, Belgium, Romania and 14 other countries.
InfluAds is leading in United States, United Kingdom, Spain, Germany and 13 other countries.