Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to InfluAds in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Music & Audio and 35 other categories.
InfluAds is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 23 other categories.
InfluAds is leading in most countries, including United States, Spain, United Kingdom, Russia and 12 other countries.
Adwit is leading in France, China, Romania, Germany and 3 other countries.