Market Share by Top Websites

1 interclick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Universities & Colleges and 42 other categories.

2 Adwit is leading in Arts & Entertainment, Music & Audio, Internet & Telecom, Travel and 21 other categories.


1 interclick is leading in most countries, including United States, Indonesia, India, Canada and 8 other countries.

2 Adwit is leading in France, Australia, Mozambique, Panama and 3 other countries.