Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 40 other categories.

2 Adwit is leading in Arts & Entertainment, Music & Audio, Travel, Sports and 21 other categories.


1 interclick is leading in most countries, including United States, United Kingdom, Hong Kong, Hungary and 4 other countries.

2 Adwit is leading in France, Bulgaria, India, Belgium and 3 other countries.