Market Share by Top Websites

1 interclick is leading in Top 100K Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Career & Education, Movies and 26 other categories.

2 Adwit is leading in Software, Computer & Electronics, Social Sciences, Science and 3 other categories.


1 interclick is leading in most countries, including United States, Canada, Colombia, Germany and 8 other countries.

2 Adwit is leading in India, France, Brazil, Russia and 6 other countries.