Market Share by Top Websites

1 interclick is leading in Top 100K Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Career & Education, Health and 23 other categories.

2 Adwit is leading in Software, Cooking & Recipes, Food & Grocery Retailers, Science and 3 other categories.


1 interclick is leading in most countries, including United States, Belarus, Djibouti, Armenia and 4 other countries.

2 Adwit is leading in Saudi Arabia, Nicaragua, Belgium, Brazil and 3 other countries.