Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Kelkoo in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.
Kelkoo is leading in Children.
Kelkoo is leading in most countries, including Czech Republic, Denmark, Finland, Italy and 5 other countries.
Kelkoo is leading in Czech Republic, Denmark, Finland, Italy and 5 other countries.