Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.

2 Adwit is leading in Shopping, Music & Audio, Marketing & Advertising, Health and 17 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Russia, Ukraine and 27 other countries.

2 Adwit is leading in France, Poland, China, Ghana and 5 other countries.