Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 34 other categories.

2 Adwit is leading in Music & Audio, Shopping, Religion & Spirituality, Health and 16 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 28 other countries.

2 Adwit is leading in France, Bulgaria, China, Korea Republic and 2 other countries.