Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.

2 Adwit is leading in Music & Audio, Shopping, Movies, Marketing & Advertising and 18 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, Iran, Italy and 23 other countries.

2 Adwit is leading in France, Cameroon, Colombia, Ecuador and 4 other countries.