Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 13 other categories.

2 Adwit is leading in Business & Industry, Marketing & Advertising, TV & Video, Shopping and 4 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 11 other countries.

2 Adwit is leading in India, France, Viet Nam, Brazil and 5 other countries.