Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.

2 Adwit is leading in Shopping, Music & Audio, Marketing & Advertising, Gambling and 17 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Germany and 23 other countries.

2 Adwit is leading in France, China, Mozambique, Romania and 2 other countries.