Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 13 other categories.
Adwit is leading in Business & Industry, Marketing & Advertising, TV & Video, Shopping and 4 other categories.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 11 other countries.
Adwit is leading in India, France, Viet Nam, Brazil and 5 other countries.