Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.

2 Adwit is leading in Music & Audio, Shopping, Religion & Spirituality, Marketing & Advertising and 18 other categories.


1 Kitara Media is leading in most countries, including United States, India, Brazil, Canada and 29 other countries.

2 Adwit is leading in France, Congo Republic, Guatemala, Barbados and one other country.