Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Food & Drink and 12 other categories.

2 Adwit is leading in Travel, Tourism, Business & Industry, Marketing & Advertising and 4 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, Sri Lanka, Iran and 14 other countries.

2 Adwit is leading in Brazil, France, Italy, South Korea and 2 other countries.