Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 156 other categories.

2 Adwit is leading in Winter Sports and Casinos.


1 Lijit is leading in most countries, including United States, India, Indonesia, Canada and 72 other countries.

2 Adwit is leading in Ghana and New Caledonia.