Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Lookery in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Travel and 30 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 17 other categories.
Lookery is leading in most countries, including Greece, Netherlands, Philippines, Poland and 2 other countries.
Lookery is leading in Greece, Netherlands, Philippines, Poland and 2 other countries.