Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Lookery in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 38 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 14 other categories.
Lookery is leading in most countries, including United States, United Kingdom, Indonesia, Japan and 5 other countries.
Adwit is leading in France, China, Romania, Germany and 4 other countries.