Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Lookery in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 38 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 14 other categories.
Adwit is leading in most countries, including France, Romania, Switzerland, Colombia and 6 other countries.
Lookery is leading in United States, Japan, Russia, Indonesia and 3 other countries.