Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Lookery in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Shopping and 36 other categories.
Lookery is leading in People & Society, Internet & Telecom, News & Media, Adult and 15 other categories.
Lookery is leading in most countries, including India, Spain, United States, United Kingdom and 15 other countries.
Adwit is leading in France, Brazil, Belgium, Canada and 11 other countries.