Market Share by Top Websites

1 Lucid Media is leading in Top 100K Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Lucid Media in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 46 other categories.

2 Lucid Media is leading in Products & Shopping and Energy.


1 Adwit is leading in most countries, including France, Poland, Korea Republic, Brazil and 4 other countries.

2 Lucid Media is leading in United States, Philippines and Spain.