Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Lucid Media in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 46 other categories.

2 Lucid Media is leading in Energy and Products & Shopping.


1 Adwit is leading in most countries, including France, Belgium, Brazil, Romania and 7 other countries.

2 Lucid Media is leading in United States.