Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Lucid Media in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 36 other categories.
Lucid Media is leading in Products & Shopping and Energy.
Adwit is leading in most countries, including United States, Brazil, France, Thailand and 5 other countries.
Lucid Media is leading in United Kingdom.