Market Share by Top Websites

1 Lucid Media is leading in Top 100K Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Lucid Media in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 36 other categories.

2 Lucid Media is leading in Products & Shopping and Energy.

Geography

1 Adwit is leading in most countries, including United States, France, India, Bulgaria and 10 other countries.

2 Lucid Media is leading in Singapore.