Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Madison Logic in all segments.
Madison Logic has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Internet & Telecom and 20 other categories.
Adwit is leading in Arts & Entertainment, Shopping, Food & Drink, Real Estate and 6 other categories.
Madison Logic is leading in most countries, including United States, United Kingdom, Canada, France and 18 other countries.
Adwit is leading in Brazil, Saudi Arabia, South Korea, Côte d'Ivoire and one other country.