Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Home & Garden and 51 other categories.

2 Adwit is leading in Arts & Entertainment, People & Society, Music & Audio, Internet & Telecom and 20 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Spain and 78 other countries.

2 Adwit is leading in France and Bulgaria.