Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 84 other categories.

2 Adwit is leading in Music & Audio, Travel, Gambling, Accommodation & Hotels and 11 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Portugal and 55 other countries.

2 Adwit is leading in Belgium, Switzerland, Mexico, Ukraine and 4 other countries.