Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Merchenta in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 42 other categories.
Merchenta is leading in Shopping, Health, Clothing, Autos & Vehicles and 9 other categories.
Adwit is leading in most countries, including France, Brazil, Belgium, India and 20 other countries.
Merchenta is leading in United Kingdom, United States, Australia, Malaysia and 3 other countries.