Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 42 other categories.

2 Merchenta is leading in Shopping, Health, Clothing, Home & Garden and 9 other categories.


1 Adwit is leading in most countries, including Korea Republic, Mexico, Belarus, China and 6 other countries.

2 Merchenta is leading in United Kingdom, United States, Australia, Ireland and 4 other countries.