Market Share by Top Websites

1 Merchenta is leading in Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 35 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Health, Clothing and 7 other categories.


1 Merchenta is leading in most countries, including United Kingdom, United States, Malaysia, Colombia and 6 other countries.

2 Adwit is leading in France, Bulgaria, India, Argentina and 5 other countries.