Market Share by Top Websites

1 Merchenta is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 36 other categories.

2 Merchenta is leading in Shopping, Home & Garden, Clothing, Autos & Vehicles and 5 other categories.

Geography

1 Merchenta is leading in most countries, including United Kingdom, United States, Jersey, Hong Kong and 8 other countries.

2 Adwit is leading in France, Brazil, Bulgaria, Algeria and 3 other countries.