Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Merchenta in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Food & Drink, Computer & Electronics and 10 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 4 other categories.
Adwit is leading in most countries, including Brazil, India, France, Saudi Arabia and 5 other countries.
Merchenta is leading in United States, United Kingdom, Malaysia, Italy and one other country.