Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Food & Drink and 9 other categories.

2 Merchenta is leading in Shopping, Clothing, Health, Products & Shopping and 6 other categories.


1 Adwit is leading in most countries, including India, Cameroon, Guatemala, South Korea and 5 other countries.

2 Merchenta is leading in United Kingdom, United States, Australia, Ireland and 3 other countries.