Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Food & Drink, Computer & Electronics and 10 other categories.

2 Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 4 other categories.


1 Adwit is leading in most countries, including Brazil, India, France, Saudi Arabia and 5 other countries.

2 Merchenta is leading in United States, United Kingdom, Malaysia, Italy and one other country.