Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Mindset Media in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 42 other categories.
Mindset Media is leading in Science, Engineering & Technology and Consumer Electronics.
Adwit is leading in most countries, including France, Brazil, United Kingdom, India and 20 other countries.
Mindset Media is leading in Timor-leste, Taiwan, Finland, Morocco and one other country.