Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Mindset Media in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.
Mindset Media is leading in Science, Consumer Electronics, Social Sciences and Engineering & Technology.
Adwit is leading in most countries, including France, Brazil, Canada, India and 4 other countries.
Mindset Media is leading in Poland, Argentina and Denmark.