Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Mobile Theory in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 46 other categories.
Mobile Theory is leading in Construction & Maintenance and Programming.
Adwit is leading in most countries, including France, China, Colombia, Czech Republic and 11 other countries.
Mobile Theory is leading in United States, Australia and India.