Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, News & Media and 56 other categories.
Adwit is leading in Food & Drink, Real Estate, Clothing, Social Sciences and one other category.
MSN Ads is leading in most countries, including United States, India, Brazil, Indonesia and 29 other countries.
Adwit is leading in Saudi Arabia and Côte d'Ivoire.