Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Newtention in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Travel, Food & Drink and 31 other categories.
Newtention is leading in Business & Industry, People & Society, Computer & Electronics, News & Media and 10 other categories.
Newtention is leading in most countries, including Germany, Italy, United Kingdom, Austria and 6 other countries.
Adwit is leading in France, Brazil, United States, Bulgaria and 3 other countries.