Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Newtention in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Music & Audio and 38 other categories.
Newtention is leading in Business & Industry, Computer & Electronics, Tourism, Clothing and 8 other categories.
Adwit is leading in most countries, including France, Belgium, Brazil, India and 7 other countries.
Newtention is leading in Germany, Taiwan, Singapore, Russia and 4 other countries.