Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Newtention in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Music & Audio, Internet & Telecom, Travel and 31 other categories.
Newtention is leading in People & Society, Business & Industry, Computer & Electronics, News & Media and 10 other categories.
Newtention is leading in most countries, including Germany, Russia, Belgium, Singapore and 6 other countries.
Newtention is leading in Germany, Russia, Belgium, Singapore and 6 other countries.