Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Newtention in all segments.
Newtention has better usage coverage in more websites categories. Including Computer & Electronics, Shopping, Software, Tourism and 11 other categories.
Adwit is leading in Arts & Entertainment, Internet & Telecom, Food & Drink, Cooking & Recipes and 8 other categories.
Adwit is leading in most countries, including Brazil, India, France, United Kingdom and 4 other countries.
Newtention is leading in Germany, United States, Russia and South Korea.