Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 42 other categories.

2 Open AdExchange is leading in Real Estate, Career & Education, Newspapers, File Sharing and 11 other categories.


1 Adwit is leading in most countries, including France, United States, Brazil, Romania and 11 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Italy.