Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Internet & Telecom and 30 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 17 other categories.


1 Adwit is leading in most countries, including United States, France, Bulgaria, India and 7 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Guatemala, Italy and 3 other countries.