Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Law & Government, Tourism and 12 other categories.

2 Adwit is leading in Arts & Entertainment, Internet & Telecom, Food & Drink, Computer & Electronics and 8 other categories.


1 Adwit is leading in most countries, including Brazil, India, France, United States and 7 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.