Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 39 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Career & Education and 13 other categories.

Geography

1 Adwit is leading in most countries, including France, United States, Romania, Switzerland and 7 other countries.

2 Open AdExchange is leading in Denmark, Germany, United Kingdom, Sweden and 2 other countries.