Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Open AdExchange in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Internet & Telecom and 30 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Real Estate and 17 other categories.
Adwit is leading in most countries, including United States, France, India, Bulgaria and 10 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.