Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 39 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Career & Education and 12 other categories.

Geography

1 Adwit is leading in most countries, including France, Belgium, Brazil, Romania and 8 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine and Malta.