Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Travel and 30 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Newspapers and 12 other categories.

Geography

1 Adwit is leading in most countries, including France, Brazil, United States, Bulgaria and 5 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Australia.