Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 38 other categories.

2 Open AdExchange is leading in Marketing & Advertising, Real Estate, Newspapers, Career & Education and 13 other categories.


1 Adwit is leading in most countries, including France, United States, Germany, Canada and 6 other countries.

2 Open AdExchange is leading in Denmark, Poland, Norway, Ireland and one other country.