Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Law & Government, Tourism and 12 other categories.
Adwit is leading in Arts & Entertainment, Internet & Telecom, Food & Drink, Computer & Electronics and 8 other categories.
Adwit is leading in most countries, including Brazil, India, France, United States and 7 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.