Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to OptiFuze in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 35 other categories.
OptiFuze is leading in Health, Baseball, Coupons, Beauty & Fitness and 4 other categories.
Adwit is leading in most countries, including France, India, Bulgaria, China and 9 other countries.
OptiFuze is leading in United States, Philippines, Portugal and Thailand.