Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to OptiFuze in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 43 other categories.
OptiFuze is leading in Newspapers, Nursery & Playroom, Home & Garden, Fitness and one other category.
Adwit is leading in most countries, including France, Brazil, United Kingdom, Belgium and 22 other countries.
OptiFuze is leading in United States, Turkey, Singapore and Georgia.