Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to OptiFuze in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Shopping and 10 other categories.
OptiFuze is leading in Health, Sports, Nursery & Playroom and Home & Garden.
Adwit is leading in most countries, including Brazil, India, France, United Kingdom and 6 other countries.
OptiFuze is leading in United States, South Africa and Ukraine.