Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Predicta in all segments.
Adwit has better usage coverage in more websites categories. Including Travel, Food & Drink, Tourism, Computer & Electronics and 24 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 24 other categories.
Predicta is leading in most countries, including Brazil, Portugal, Argentina, France and 26 other countries.
Adwit is leading in United States, Colombia, Martinique, Mozambique and 6 other countries.