Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Predicta in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Travel, Food & Drink, Sports, Shopping and 19 other categories.

2 Predicta is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 17 other categories.

Geography

1 Adwit is leading in most countries, including United States, France, India, Bulgaria and 9 other countries.

2 Predicta is leading in Brazil, South Africa, Portugal, Mozambique and one other country.