Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Predicta in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Shopping, Food & Drink, Travel and 29 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 20 other categories.
Adwit is leading in most countries, including France, China, Colombia, Czech Republic and 11 other countries.
Predicta is leading in Brazil, Angola, Portugal and Russia.