Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Predicta in all segments.
Predicta has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 20 other categories.
Adwit is leading in Travel, Food & Drink, Sports, Shopping and 19 other categories.
Adwit is leading in most countries, including France, United States, Bulgaria, Algeria and 5 other countries.
Predicta is leading in Brazil, Singapore and Portugal.