Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Predicta in all segments.
Adwit has better usage coverage in more websites categories. Including Shopping, Travel, Food & Drink, Computer & Electronics and 26 other categories.
Predicta is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 21 other categories.
Adwit is leading in most countries, including United States, France, United Kingdom, Tunisia and 8 other countries.
Predicta is leading in Brazil, Uruguay, Russia, Portugal and one other country.