Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 46 other categories.
Adwit is leading in Business & Industry, Shopping, Music & Audio, Travel and 14 other categories.
Pulse360 is leading in most countries, including United States, United Kingdom, Canada, Turkey and 7 other countries.
Adwit is leading in France, Brazil, Germany, Poland and 6 other countries.