Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 47 other categories.
Adwit is leading in Business & Industry, Music & Audio, Shopping, Travel and 14 other categories.
Adwit is leading in most countries, including France, Korea Republic, Mexico, Belarus and 7 other countries.
Pulse360 is leading in United States, Canada, China, Netherlands and 5 other countries.