Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Pulse360 in all segments.
Pulse360 has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Law & Government and 20 other categories.
Adwit is leading in Internet & Telecom, Food & Drink, Computer & Electronics, Shopping and 5 other categories.
Pulse360 is leading in most countries, including United States, Russia, United Kingdom, Canada and 8 other countries.
Adwit is leading in Brazil, India, France, Saudi Arabia and 4 other countries.