Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Shopping, Music & Audio, Food & Drink, Sports and 32 other categories.

2 Refined Labs is leading in People & Society, Arts & Entertainment, Business & Industry, Autos & Vehicles and 24 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, Switzerland, Denmark and 22 other countries.

2 Adwit is leading in France, Romania, Canada, Guatemala and 3 other countries.