Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to RetailMaven in all segments.
Adwit has better usage coverage in more websites categories. Including Food & Drink, Computer & Electronics, Internet & Telecom, Health and 7 other categories.
RetailMaven is leading in Arts & Entertainment.
Adwit is leading in most countries, including France, Brazil, Senegal, Saudi Arabia and 4 other countries.
RetailMaven is leading in India.