Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Rovion in all segments.
Rovion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Business Services, Car Buying and 11 other categories.
Adwit is leading in Computer & Electronics, Software, Food & Drink, Cooking & Recipes and 7 other categories.
Adwit is leading in most countries, including France, India, Cameroon, Guatemala and 7 other countries.
Rovion is leading in United States, Macedonia, Mexico and Canada.