Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Rovion in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, Shopping and 40 other categories.
Rovion is leading in Business & Industry, Business Services, Real Estate, Autos & Vehicles and 13 other categories.
Adwit is leading in most countries, including France, Germany, Sweden, Belgium and 5 other countries.
Rovion is leading in United States, United Kingdom, Turkey, Philippines and 4 other countries.