Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Rovion in all segments.
Adwit has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Computer & Electronics, Food & Drink and 11 other categories.
Rovion is leading in Business & Industry, Real Estate, Business Services, Career & Education and 5 other categories.
Adwit is leading in most countries, including Brazil, France, India, China and 4 other countries.
Rovion is leading in United States, Portugal, Poland, Norway and 3 other countries.