Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Sanoma has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 55 other categories.

2 Adwit is leading in Travel, Adult, Gambling, Tourism and 12 other categories.


1 Sanoma is leading in most countries, including Finland, Denmark, Norway, Sweden and 16 other countries.

2 Adwit is leading in Bulgaria, India, Belgium and Thailand.