Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Six Apart Advertising in all segments.
Six Apart Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 47 other categories.
Adwit is leading in Business & Industry, Travel, Internet & Telecom, Religion & Spirituality and 20 other categories.
Six Apart Advertising is leading in most countries, including United States, United Kingdom, India, China and 7 other countries.
Six Apart Advertising is leading in United States, United Kingdom, India, China and 7 other countries.