Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 71 other categories.

2 Adwit is leading in Travel, Gambling, Accommodation & Hotels, Winter Sports and 9 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 20 other countries.

2 Adwit is leading in France, Brazil, China, Ghana and 5 other countries.