Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 74 other categories.

2 Adwit is leading in Gambling, Accommodation & Hotels, Winter Sports, Real Estate and 8 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Ukraine and 19 other countries.

2 Adwit is leading in France, Belgium, Brazil, India and 4 other countries.