Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adwit is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 69 other categories.

2 Adwit is leading in Travel, Gambling, Poker, Accommodation & Hotels and 9 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, Germany, United Kingdom, Russia and 15 other countries.

2 Adwit is leading in France, Romania, Brazil, Canada and 4 other countries.