Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Social Dot Com in all segments.
Adwit has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Computer & Electronics, Food & Drink and 11 other categories.
Social Dot Com is leading in Business & Industry and Sports.
Adwit is leading in most countries, including Brazil, France, India, United States and 6 other countries.
Social Dot Com is leading in Turkey, Sweden, Russia, Portugal and 3 other countries.