Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Social Dot Com in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 40 other categories.
Social Dot Com is leading in Finance, Insurance, Web Hosting, Career & Education and 9 other categories.
Adwit is leading in most countries, including France, Brazil, Germany, Poland and 8 other countries.
Social Dot Com is leading in United States, United Kingdom, Turkey, Sweden and 5 other countries.