Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Testnet in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Shopping and 44 other categories.
Testnet is leading in Autos & Vehicles, Soccer, Beauty, Beauty & Fitness and one other category.
Adwit is leading in most countries, including France, Brazil, Romania, Canada and 8 other countries.
Testnet is leading in Belgium.