Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Testnet in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 38 other categories.
Testnet is leading in Beauty, Soccer, Autos & Vehicles, Automotive Industry and one other category.
Adwit is leading in most countries, including France, Brazil, United States, Bulgaria and 6 other countries.
Testnet is leading in Belgium.