Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Testnet in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Music & Audio and 44 other categories.
Testnet is leading in Soccer, Autos & Vehicles, Automotive Industry, Beauty & Fitness and one other category.
Adwit is leading in most countries, including France, Germany, United States, Canada and 7 other countries.
Testnet is leading in Belgium, Netherlands and United Kingdom.