Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, Business & Industry and 28 other categories.
Adwit is leading in Music & Audio, Travel, Food & Drink, Sports and 23 other categories.
Total Media is leading in most countries, including Israel, United States, Russia, United Kingdom and 6 other countries.
Adwit is leading in Brazil, France, Puerto Rico and Philippines.