Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Total Media in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Travel and 30 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, News & Media and 28 other categories.
Total Media is leading in most countries, including Israel, United States, Germany, India and 8 other countries.
Adwit is leading in France, Belgium, Brazil, Romania and 5 other countries.