Market Share by Top Websites

1 Total Media is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 30 other categories.

2 Adwit is leading in Music & Audio, Shopping, Food & Drink, Travel and 27 other categories.

Geography

1 Adwit is leading in most countries, including Brazil, France, United Kingdom, Tunisia and 6 other countries.

2 Total Media is leading in Israel, United States, Turkey and Mexico.