Market Share by Top Websites

1 Total Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adwit is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 28 other categories.

2 Adwit is leading in Arts & Entertainment, Music & Audio, Internet & Telecom, Travel and 23 other categories.


1 Total Media is leading in most countries, including Israel, United States, Venezuela, United Kingdom and 6 other countries.

2 Adwit is leading in France, Bulgaria, India, Argentina and 4 other countries.