Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Internet & Telecom and 22 other categories.
Adwit is leading in Arts & Entertainment, Shopping, Food & Drink, Real Estate and 4 other categories.
Total Media is leading in most countries, including Israel, United States, Russia, Ukraine and 7 other countries.
Adwit is leading in Brazil, India, France, Saudi Arabia and 3 other countries.