Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, News & Media and 28 other categories.

2 Adwit is leading in Shopping, Music & Audio, Food & Drink, Travel and 27 other categories.


1 Total Media is leading in most countries, including Israel, United States, Brazil, Australia and 13 other countries.

2 Adwit is leading in France, Mozambique, Panama, Romania and one other country.