Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Total Media in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Music & Audio, Travel and 30 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, News & Media and 28 other categories.


1 Total Media is leading in most countries, including Israel, United States, Germany, India and 8 other countries.

2 Adwit is leading in France, Belgium, Brazil, Romania and 5 other countries.