Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Traffiq in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 46 other categories.
Traffiq is leading in Visual Arts & Design, Sports, Car Buying and Autos & Vehicles.
Adwit is leading in most countries, including France, Brazil, United Kingdom, India and 23 other countries.
Traffiq is leading in New Zealand, Italy, Israel, Denmark and one other country.