Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Traffiq in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 37 other categories.
Traffiq is leading in Computer & Electronics, Sports, Visual Arts & Design, Autos & Vehicles and one other category.
Adwit is leading in most countries, including United States, France, India, Bulgaria and 9 other countries.
Traffiq is leading in Japan and Romania.