Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Travora Media in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Software, Computer & Electronics and 8 other categories.
Travora Media is leading in Travel, Tourism, Recreation & Hobbies, Outdoors and 7 other categories.
Travora Media is leading in most countries, including United States, China, India, Australia and 6 other countries.
Adwit is leading in Brazil, Saudi Arabia, Belgium, Morocco and 3 other countries.