Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Travora Media in all segments.
Travora Media has better usage coverage in more websites categories. Including Travel, Tourism, Visual Arts & Design, Accommodation & Hotels and 10 other categories.
Adwit is leading in Business & Industry, Food & Drink, Marketing & Advertising, Shopping and 8 other categories.
Travora Media is leading in most countries, including United States, United Kingdom, Bangladesh, Belize and 9 other countries.
Adwit is leading in France, India, Viet Nam, Comoros and 5 other countries.