Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Unanimis in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Food & Drink, Computer & Electronics and 12 other categories.
Unanimis is leading in Finance, Car Buying, Autos & Vehicles, Insurance and 3 other categories.
Adwit is leading in most countries, including Brazil, United States, India, France and 6 other countries.
Unanimis is leading in United Kingdom, Russia, Spain, Poland and 3 other countries.