Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Unicast in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 46 other categories.
Unicast is leading in Performing Arts.
Adwit is leading in most countries, including France, United States, Brazil, Germany and 10 other countries.
Unicast hasn't got a lead over Adwit in any country.