Market Share by Top Websites

2 In terms of market share, Adwit is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Adwit has better usage coverage in more websites categories. Including Business & Industry, Food & Drink, Marketing & Advertising, Real Estate and 11 other categories.

2 Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.


1 Adwit is leading in most countries, including India, France, Viet Nam, Saudi Arabia and 4 other countries.

2 Unicast is leading in Brazil and United Kingdom.