Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Unicast in all segments.
Adwit has better usage coverage in more websites categories. Including Business & Industry, Food & Drink, Marketing & Advertising, Real Estate and 11 other categories.
Unicast is leading in People & Society, News & Media, Arts & Entertainment and Performing Arts.
Adwit is leading in most countries, including India, France, Viet Nam, Saudi Arabia and 4 other countries.
Unicast is leading in Brazil and United Kingdom.