Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to Vertical Acuity in all segments.
Adwit has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 35 other categories.
Vertical Acuity is leading in Energy and TV & Video.
Adwit is leading in most countries, including France, United States, Brazil, Bulgaria and 3 other countries.
Vertical Acuity is leading in Canada, Romania and Singapore.