Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Arts & Entertainment, Health and 8 other categories.
Adwit is leading in Food & Drink, Cooking & Recipes, Food & Grocery Retailers, Internet & Telecom and 2 other categories.
WebTrends Ads is leading in most countries, including United States, Canada, Indonesia, Japan and 9 other countries.
Adwit is leading in Saudi Arabia, Brazil, France, South Korea and 3 other countries.