Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Computer & Electronics, Business & Industry, Motorcycles, Autos & Vehicles and 8 other categories.
Adwit is leading in Food & Drink, Internet & Telecom, Food & Grocery Retailers, Cooking & Recipes and 3 other categories.
WebTrends Ads is leading in most countries, including United States, Poland, United Kingdom, Switzerland and 7 other countries.
Adwit is leading in France, Senegal, Saudi Arabia, Martinique and 2 other countries.