Adwit's exclusive ad optimization system (patent pending) combines contextual and behavioural analysis technologies, optimizing each ad zone with real time analysis of user profiles to match individual profiles with optimal display ads. ...
In terms of market share, Adwit is clearly lagging behind, losing to WebTrends Ads in all segments.
Adwit has better usage coverage in more websites categories. Including Software, Food & Drink, Arts & Entertainment, Sports and 9 other categories.
WebTrends Ads is leading in Business & Industry, Computer & Electronics, Computer Hardware, Marketing & Advertising and 8 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Brazil, Australia and 7 other countries.
Adwit is leading in France, Suriname, Poland, South Korea and 2 other countries.