Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdXpose is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, TV & Video and 20 other categories.

2 AdXpose is leading in People & Society, Adult, Technology News, Marketing & Advertising and 12 other categories.


1 i-Behavior is leading in most countries, including Brazil, United States, Australia, Denmark and 20 other countries.

2 AdXpose is leading in Malaysia, Ireland, Pakistan, Thailand and one other country.