Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites and Top 1M Sites.

2 In terms of market share, AdXpose is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 AdXpose has better usage coverage in more websites categories. Including People & Society, News & Media, Adult, Technology News and 17 other categories.

2 i-Behavior is leading in Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 10 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Germany and 19 other countries.

2 AdXpose is leading in Malaysia, Ireland, Hungary, Thailand and 2 other countries.