Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdXpose is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Health, Arts & Entertainment, Internet & Telecom and 18 other categories.

2 AdXpose is leading in People & Society, News & Media, Adult, Technology News and 11 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, Denmark, United Kingdom and 26 other countries.

2 AdXpose is leading in Malaysia, Thailand, Netherlands, Korea Republic and 3 other countries.