Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdXpose is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Real Estate and 44 other categories.

2 AdXpose is leading in People & Society, Adult, Technology News, Religion & Spirituality and 10 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Japan and 22 other countries.

2 AdXpose is leading in Ireland, Malaysia, Mexico, South Korea and 12 other countries.