Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdXpose is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 36 other categories.

2 AdXpose is leading in People & Society, News & Media, Adult, Arts & Entertainment and 17 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, India, United Kingdom and 7 other countries.

2 AdXpose is leading in Malaysia, Brazil, Ireland, Italy and 3 other countries.