Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdXpose is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 29 other categories.

2 AdXpose is leading in People & Society, News & Media, Adult, Arts & Entertainment and 20 other categories.


1 AdXpose is leading in most countries, including Ireland, Malaysia, South Korea, Mexico and 20 other countries.

2 MerchantAdvantage is leading in United States, Great Britain, Canada, Spain and 8 other countries.