Market Share by Top Websites

1 Optify is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdXpose is clearly lagging behind, losing to Optify in all segments.

Websites Categories

1 Optify has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 110 other categories.

2 AdXpose is leading in Adult, TV & Video and Programming.

Geography

1 Optify is leading in most countries, including United States, United Kingdom, Canada, Australia and 49 other countries.

2 AdXpose is leading in Thailand.