Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adyen is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Computers Electronics & Technology and 17 other categories.

2 Adyen is leading in Travel & Tourism, Jobs & Career and Law & Government.


1 Klarna is leading in most countries, including Germany, United States, United Kingdom, Sweden and 129 other countries.

2 Adyen is leading in Brazil, Taiwan, Peru, Iceland and 14 other countries.