Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adyen is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 195 other categories.

2 Adyen is leading in Birds, Interior Decor and Regulation & Organizations.


1 Klarna is leading in most countries, including Germany, Sweden, Norway, Finland and 126 other countries.

2 Adyen is leading in New Zealand, Democratic Republic Of The Congo, Madagascar, Mali and 2 other countries.