Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adyen is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, People & Society and 208 other categories.

2 Adyen is leading in Birds, Regulation & Organizations and Interior Decor.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 152 other countries.

2 Adyen is leading in Republic Of The Congo, Cyprus, Palestinian Territories, Gibraltar and 2 other countries.