Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adyen is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 199 other categories.

2 Adyen is leading in Regulation & Organizations, Board & Card Games and Interior Decor.


1 Klarna is leading in most countries, including Germany, Sweden, Norway, United States and 130 other countries.

2 Adyen is leading in New Zealand, Panama, Brunei Darussalam, Nepal and 7 other countries.