Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adyen is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, Computers Electronics & Technology and 16 other categories.

2 Adyen is leading in Travel & Tourism, Jobs & Career, Law & Government and Reference Materials.

Geography

1 Klarna is leading in most countries, including Germany, United States, United Kingdom, Sweden and 131 other countries.

2 Adyen is leading in Brazil, Peru, Iceland, Oman and 10 other countries.