Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adyen is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 161 other categories.

2 Adyen is leading in Architecture.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 47 other countries.

2 Adyen is leading in France, Russia, Czech Republic, Mexico and 19 other countries.