Market Share by Top Websites

1 Adzerk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to Adzerk in all segments.

Websites Categories

1 Adzerk has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 166 other categories.

2 Yahoo Advertising is leading in Military & Defense, Business News, Insurance, Education & Resources and one other category.

Geography

1 Adzerk is leading in most countries, including United States, France, Canada, Poland and 123 other countries.

2 Yahoo Advertising is leading in Iceland.