Market Share by Top Websites

1 Yahoo Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kevel is clearly lagging behind, losing to Yahoo Advertising in all segments.

Websites Categories

1 Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Food & Drink, News & Media and 12 other categories.

2 Kevel is leading in Computers Electronics & Technology, Sports, Hobbies & Leisure, Lifestyle and 4 other categories.

Geography

1 Kevel is leading in most countries, including United States, United Kingdom, Netherlands, Italy and 85 other countries.

2 Yahoo Advertising is leading in Japan, Russia, Taiwan, Brazil and 44 other countries.