Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 208 other categories.

2 DataXu is leading in Car Buying, Universities & Colleges, Medicine, Dentistry and 9 other categories.


1 is leading in most countries, including Germany, United Kingdom, Austria, Switzerland and 66 other countries.

2 DataXu is leading in United States, Brazil, Spain, Mexico and 35 other countries.