Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Travel and 184 other categories.

2 DataXu is leading in Car Buying, Restaurants & Delivery, Banking, Universities & Colleges and 13 other categories.


1 is leading in most countries, including Germany, United Kingdom, Austria, Switzerland and 67 other countries.

2 DataXu is leading in United States, Spain, Italy, Australia and 40 other countries.