Market Share by Top Websites

1 is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 181 other categories.

2 DataXu is leading in Autos & Vehicles, Car Buying, Real Estate, Restaurants & Delivery and 22 other categories.


1 is leading in most countries, including Germany, Austria, United Kingdom, Switzerland and 70 other countries.

2 DataXu is leading in United States, Spain, France, Italy and 44 other countries.