Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 205 other categories.

2 DataXu is leading in Car Buying, Universities & Colleges, Football, Medicine and 10 other categories.


1 is leading in most countries, including Germany, United Kingdom, France, Austria and 85 other countries.

2 DataXu is leading in United States, Brazil, Mexico, Canada and 21 other countries.