Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 205 other categories.

2 DataXu is leading in Car Buying, Universities & Colleges, Medicine, Football and 11 other categories.


1 is leading in most countries, including Germany, United Kingdom, Switzerland, Austria and 69 other countries.

2 DataXu is leading in United States, Brazil, Spain, Italy and 38 other countries.