Market Share by Top Websites

1 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Direct/ADVERT is clearly lagging behind, losing to in all segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 187 other categories.

2 Direct/ADVERT is leading in News & Media, Cooking & Recipes, Movies, TV & Video and 23 other categories.


1 is leading in most countries, including Germany, United Kingdom, Switzerland, Austria and 77 other countries.

2 Direct/ADVERT is leading in Russia, Ukraine, Belarus, Kazakhstan and 22 other countries.