Market Share by Top Websites

1 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick AdExchange is still behind in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 209 other categories.

2 DoubleClick AdExchange is leading in Sports News.


1 is leading in most countries, including Germany, Austria, United Kingdom, Switzerland and 110 other countries.

2 DoubleClick AdExchange is leading in China, Turkey, Australia, Estonia and 2 other countries.