Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 ExactTarget is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 180 other categories.

2 ExactTarget is leading in Email, Business Services, Universities & Colleges, Medicine and 24 other categories.


1 ExactTarget is leading in most countries, including United States, Australia, Brazil, Canada and 56 other countries.

2 is leading in Germany, United Kingdom, Switzerland, Austria and 44 other countries.