Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 ExactTarget is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 180 other categories.

2 ExactTarget is leading in Email, Business Services, Universities & Colleges, Medicine and 25 other categories.


1 is leading in most countries, including Germany, United Kingdom, Switzerland, Austria and 55 other countries.

2 ExactTarget is leading in United States, Australia, Brazil, Canada and 51 other countries.