Market Share by Top Websites

1 is leading in Top 1M Sites and The Entire Web.

2 ExactTarget is leading in Top 100K Sites.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, People & Society and 200 other categories.

2 ExactTarget is leading in Email, Universities & Colleges, Medicine, Skin Care and 12 other categories.


1 is leading in most countries, including Germany, United Kingdom, France, Austria and 71 other countries.

2 ExactTarget is leading in United States, Australia, Canada, Brazil and 36 other countries.